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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q103-Q108):

NEW QUESTION # 103
After implement Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Email Address column is included in the report used for sending
B. Report is saved Standard Salesforce folder.
C. Required profile attributes are property mapped.
D. Sendable data extension is saved in the Salesforce Data Extension folder.

Answer: D

Explanation:
To troubleshoot why tracking details from Email Studio initiated sends are not being sent back to Sales Cloud, Northern Trail Outfitters should verify that required profile attributes are properly mapped. Required profile attributes are attributes that are needed for Marketing Cloud Connect to function properly and sync data between Marketing Cloud and Sales Cloud. These attributes include Email Address, Subscriber Key, First Name, Last Name, and Full Name.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connec

NEW QUESTION # 104
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
B. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
C. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Answer: A

Explanation:
Explanation
A File Drop Automation with a Verification Activity can be used to fulfill the requirement of sending an email to all contacts who have signed up for its newsletter, but have not joined its loyalty program. A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A Verification Activity can be used to check the number of records in the file and stop the automation if the file is empty. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5

NEW QUESTION # 105
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

A. Info Capture
B. Test Response
C. Outbound
D. Data Capture

Answer: B,C

NEW QUESTION # 106
A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a Subscriber Engagement report
B. Create and execute a Data Filter on the _Click data view
C. Create and execute a Tracking Extract
D. Create and execute a SQL Query against the _Click data view

Answer: D

Explanation:
The_Clickdata view in Marketing Cloud stores information about link clicks for up to six months.By writing and executing a SQL query against this data view in Automation Studio, the customer can accurately identify subscribers who have clicked on any links within the specified timeframe.
Reference:
Salesforce Help:Data View: Click

NEW QUESTION # 107
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A. Server Side Javascript a single LookupOrderedRows Function
B. Dynamic content via the Dynamic Content Wizard
C. AMPscript a single Lookup Function
D. AMPscript a single LookupOrderedRows Function

Answer: D

NEW QUESTION # 108
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